Referral programs
Understand why the action gap: most satisfied customers intend to recommend but never do.
In this lesson
Referral programs is part of Marketing Momentum. This preview shows how entrepreneurship-lab connects to everyday family decisions such as earning, saving, spending choices, goals, approvals, or parent-guided money conversations inside Progress Penguin.
Today’s money mission
Imagine this situation: Your cleaning service charges 5000 in local currency per session. You offer existing customers a 500 in local currency discount on their next session for each referral who books. A customer refers 3 people — all 3 book. What did this cost you vs what did you gain?
What you need to know
The action gap: most satisfied customers intend to recommend but never do. A referral programme closes this gap by: (1) providing a specific incentive (reduces inertia), (2) creating a mechanism (referral code/link makes the action easy), (3) timing (asking at peak satisfaction moment). The programme turns intention into behaviour.
Real-life example
Real-life money moment: Design a referral programme for a WhatsApp-based tutoring service with a 10000 in local currency/month subscription.
Progress Penguin connection
In Progress Penguin, complete or review one practical action connected to “Referral programs.” Use this lesson objective: Understand why the action gap: most satisfied customers intend to recommend but never do. Record what you checked, the evidence you used, and your next step.
Activity preview
Choose the best money move
Use what you just learned. Choose the option you can explain.
Quiz preview
A referral program means:
Your cleaning service charges 5000 in local currency per session. You offer existing customers a 500 in local currency discount on their next session for each referral who books. A customer refers 3 people — all 3 book. What did this cost you vs what did you gain?