Referral programs
Understand why the action gap: most satisfied customers intend to recommend but never do.
In this lesson
Referral programs is part of Marketing Momentum. This preview shows how entrepreneurship-lab connects to everyday family decisions such as earning, saving, spending choices, goals, approvals, or parent-guided money conversations inside Progress Penguin.
Today’s money mission
Imagine this situation: Your cleaning service charges 5000 in local currency per session. You offer existing customers a 500 in local currency discount on their next session for each referral who books. A customer refers 3 people — all 3 book. What did this cost you vs what did you gain?
How it works
The action gap: most satisfied customers intend to recommend but never do. A referral programme closes this gap by: (1) providing a specific incentive (reduces inertia), (2) creating a mechanism (referral code/link makes the action easy), (3) timing (asking at peak satisfaction moment). The programme turns intention into behaviour.
Apply it to a real decision
Real-life money moment: Design a referral programme for a WhatsApp-based tutoring service with a 10000 in local currency/month subscription.
Activity preview
Choose the best money move
Use what you just learned. Choose the option you can explain.
Quiz preview
A referral program means:
Your cleaning service charges 5000 in local currency per session. You offer existing customers a 500 in local currency discount on their next session for each referral who books. A customer refers 3 people — all 3 book. What did this cost you vs what did you gain?