Marketing Momentum
Understand why trust is the key differentiator.
5
Lessons in this module
Word of mouth wins
Understand why trust is the key differentiator.
Instagram for Nigerian business
Understand why profile conversion elements: (1) Clear bio — visitor must understand instantly who you serve and what you sell, (2) Contact method — every profile visitor should be one tap from reaching you, (3) Visual consistency — makes you look professional and recognisable, (4) CTA — tell people what to do next.
TikTok discovery
Understand why tikTok's discovery advantage: content quality determines reach, not follower count.
Referral programs
Understand why the action gap: most satisfied customers intend to recommend but never do.
Storytelling sells
Understand why story elements: (1) Origin — why you started (authentic motivation), (2) Transformation — a specific customer whose problem you solved, (3) Detail — specific details signal authenticity (vague stories feel made up), (4) Vulnerability — struggles you overcame build trust.
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