Target customer
Understand why customer definition is the master variable.
In this lesson
Target customer is part of Business Model & Competition. This preview shows how entrepreneurship-lab connects to everyday family decisions such as earning, saving, spending choices, goals, approvals, or parent-guided money conversations inside Progress Penguin.
Think about this money choice
Imagine this situation: 'My tutoring service is for students' vs 'My service is for JSS3 students in private schools preparing for common entrance exams, within 5km of my area, whose parents value results over price.
How it works
Customer definition is the master variable. Every subsequent decision flows from it. 'Working mothers in Lekki who order food for family' → specific price point (disposable income), specific channels (Instagram, WhatsApp groups), specific timing (evening delivery), specific portion sizes (family), specific cuisine preferences. One precise definition unlocks all downstream decisions.
Apply it to a real decision
Real-life money moment: 'My tutoring service is for students' vs 'My service is for JSS3 students in private schools preparing for common entrance exams, within 5km of my area, whose parents value results over price.' Which is the better target customer definition? The key lesson is: Specificity in targeting: 'students' is 30 million Nigerians.
Activity preview
Choose the best money move
Use what you just learned. Choose the option you can explain.
Try one real money action
Open Tasks and submit proof for one task, or open Requests and make a deposit request. Parent approval can happen later.
Quiz preview
A good target customer description is:
'My tutoring service is for students' vs 'My service is for JSS3 students in private schools preparing for common entrance exams, within 5km of my area, whose parents value results over price.' Which is the better target customer definition?