Business Model & Competition
Understand why the one-page discipline: if you cannot explain your business on one page, you do not understand it clearly enough to execute it.
5
Lessons in this module
The one-page business plan
Understand why the one-page discipline: if you cannot explain your business on one page, you do not understand it clearly enough to execute it.
Revenue model
Understand why revenue models determine how money flows.
Cost structure
Understand why cost-informed pricing: minimum viable price = variable cost per unit (floor — below this you lose money on every unit).
Target customer
Understand why customer definition is the master variable.
Competitive advantage
Understand why four capital-light advantages: (1) Speed — reply in 5 min vs competitor's 2-hour response, (2) Price — home-based operation with no rent means lower costs and lower prices, (3) Quality — skill + care beats large volume operations, (4) Trust — relationships in your community create referrals and repeat business.
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