Launch and Learn
Understand why the MVP distinction: minimum viable means minimum features, not minimum quality.
5
Lessons in this module
Minimum viable product (MVP)
Understand why the MVP distinction: minimum viable means minimum features, not minimum quality.
Planning your first sale
Understand why specificity reduces execution friction.
First customer psychology
Understand why high-impact, low-cost delight: speed (deliver Tuesday when you promised Thursday), personal touch (handwritten note), follow-up (checking in shows you care about their outcome, not just the transaction), small unexpected extras (a bonus that costs 50 in local currency but feels like a gift).
Reinvesting first profits
Understand why reinvestment vs consumption: reinvestment creates a compounding effect (profit → better tool → more capacity → more profit → better tool).
Nigerian teen success stories
Understand why stories vs principles: a textbook describes marketing.
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